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Founder
Revolutionized shoe lace systems originally with Lace Anchors, evolving it into what Xpand is today. Family-oriented, dog lover, avid traveler and a big fan of the Adidas I-5923.
Creative Director
Captures and edits creative assets, with additional focus on influencer outreach. Current favourite shoe is the flashy Nike Epic React Flyknit 2. Basketball enthusiast, frequent gym-goer.
Digital Marketing and Social Media Manager
Full-stack marketer overseeing digital marketing initiatives, community engagement and content creation. Typically wearing black high-top Converse All Stars. Die-hard Toronto Raptors fan, but can be found on the tennis court when the weather is warm.
Graphic Designer
Conceptualizes and designs visuals for branding strategies. Lover of comfortable shoes like classic Keds. World traveller and self-proclaimed crime podcast addict.
E-Commerce Specialist, Logistics Manager
Optimizes and manages Xpand's multiple online selling platforms such as Amazon, Shopify and eBay. Comes to work in Adidas Deerupt with Neon Green Original No-Tie Lacing. Likes to play soccer, boulder and stay active in the gym.
